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Behavioural Contagion

Kalibra article image for Are Your Friends Dragging You Down? The ‘Lowest Common Denominator' Effect

Are Your Friends Dragging You Down? The ‘Lowest Common Denominator’ Effect

We often add when we should subtract. As I reach the age where new “old friends” are rare, I’ve been obsessing over who gets my precious time. Think about it: We’ll refuse to give $20 but hand out irreplaceable hours … Read More

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